Design > Posters

Before we started working on the branding, Downtown Mooresville had just scheduled an exhausting number of events to draw traffic. Cruise-ins, Art Walks, Food Trucks, Farmer’s Markets, so many events. At some point the Executive Director of the Downtown Commission and I likened the Downtown Commission to a corporation that runs a mall. All the vendors can be themselves in the mall, with their own advertising and signage and what not. But if they did any advertising, they’d do well to include the Downtown logo. Because that’s where people could find their shop. Look, tell me the actual address of your local mall. Right? Or neighborhood even!? The same thing goes for the events. They were all wildly different, but at least now, they could identify as being held in this “mall”.

Anyhoo, I’ll shut up and throw a bunch of Downtown posters at you now. Enjoy!